MLS Expansion Franchise: Cleveland Football Club

The purpose of this project was to create a badge for a Major League Soccer expansion franchise. Since I am from the Cleveland area, I wanted to create the concept for the expansion franchise here in Cleveland. The MLS has been introducing expansion franchises in recent times and soccer is growing in popularity in the United States. My vision for this project was to find a way to an iconic Cleveland attraction, so I focused on Lake Erie. Deliverables included the club badge, the kits, and a couple
club merchandise items.